Support Tryanuary 2019 for Local Beer and Breweries
Welcome back, brewers and distillers! We hope that you all had an amazing Christmas and New Years – now it is back down to business!
With 2019 in full swing, January can be a difficult time for many micropubs, breweries and distilleries with many people’s new years’ resolutions being to tone up and lead a healthier lifestyle. We all do it, ‘New Year, New Me’ which generally involves cutting back on all the luxuries we indulged over the Christmas period like copious amounts of mince pies & pigs in blankets, washed down nicely with some lovely craft beers, gins & wines.
However, this turns January into the toughest month for independent breweries, pubs, bars and other retailers. Hence the birth of Tryanuary!
What is Tryanuary?
Tryanuary was created back in 2015 to help support local businesses in the industry and since then, the campaign has generated a huge amount of support from volunteers and sponsors across the UK, from Northern Ireland to Glasgow to London.
There are over 90 volunteers supporting Tryanuary in 2019, in which this is the first year that the campaign is looking for sponsors to increase the growth of the campaign and raise money for charity. A new charity is chosen every year, with East Anglia’s Children’s Hospices being chosen for 2018 and a total of £3,676.90 being raised, smashing the £2,000 target! For 2019, the chosen charity is The Benevolent.
The Benevolent is a drinks industry charity which helps to provide practical, emotional & financial support to current and former employees in the drink industry and their families. The Benevolent has had various fundraising events and campaigns initiated over the years to help support various areas in the drinks industry, like their mental health awareness campaign ‘#NotAlone’ or their ‘A Case for Change’ fundraiser which adds £1 to participating customers’ invoices each time an order is processed, which will then be donated to The Benevolent.
You can learn more about The Benevolent here: http://www.thebenevolent.org.uk/
There are various events happening over the following month across the UK, so if you are unable to volunteer or sponsor Tryanuary this year, you can show your support by attending one of the many events! Many of them are free to attend and the list just keeps on growing, including pub quizzes, open taprooms and takeovers, beer festivals, meeting the brewer and running clubs. You can even add your own event for free to show your support for the industry this January, so make sure you head over to the Tryanuary website to view the full list of events and how to add your event.
How can I help?
As mentioned before, you can either become a volunteer or a sponsor. By volunteering, you will become a Tryanuary champion and carry the flag, as, without local champions, there would be no campaign! Your input can be small or extensive when becoming a local champion, but no matter what it will all add value to the campaign. It is easy to apply, and you get to:
- Inspire local business to organise special events
- Encourage breweries to brew special beers
- Spread the word for raising money for The Benevolent
- Embrace #Tryanuary on social media
The next step up from local volunteering is becoming a regional coordinator, which does require more input to the campaign, but it is perfect if you are passionate about Tryanuary and supporting the drinks industry. The regional coordinator will ensure the campaign is spread far and wide and will work alongside their local champions for their region in the UK. Some of the responsibilities and duties include:
- Recruitment and coordination of local champions for a given location
- Day to day management of regional social media accounts
- Being a spokesperson for local media e.g. radio and television
- Keeping the event listings up-to-date on the website
- Helping to communicate the fundraising drive
Think you have what it takes to be a local champion or a regional coordinator? Then it isn’t too late to apply for either position for this Tryanuary, simply head over to their website and get applying!
You can find out more about the sponsorship for Tryanuary on their website: https://www.tryanuary.com/sponsorship
Need cover for your event? Well, we have you covered!
The big question is how can we help you?
If you are taking part in Tryanuary and are holding events like brewery tours and distillery tours, then make sure that you are insured. We offer bespoke insurance coverage for craft breweries, microbreweries, cider houses and distilleries, which you can pick and choose what cover you need to suit your business needs.
If you need a quote, then you can fill in our quick and easy quote form and someone from the Brewcover team will be in touch with your shortly with an indication of premium.
Let’s give it a go!
To wrap it up, Tryanuary is a great way to support businesses in the industry, both locally and nationwide and is a great opportunity to raise money for an excellent charity which helps to support individuals in the drinks industry.
So, if you want to show some support, help to spread the word of Tryanuary with these 3 quick tips from Brewcover:
- Share this with your friends and family to spread the word of Tryanuary and The Benevolent
- Ask your local pub or brewery if they will get involved and hold an event
- Use the hashtag #Tryanuary across all social to show what you are trying this January
From everyone at Brewcover, let’s make this Tryanuary the best one yet and start off the year strong by showing support for the industry we all love and care about!