First of all its cost. As a start-up this wins hands-down. The right level of cover at the right price!
The brand, I had heard of the brand before.
Most importantly, You! You persevered and helped explain things to me when I’m trying to get my head around a lot of things. You made it easier to chose the insurance, and thereby work with you!
You guys DON’T sell insurance. You enable a microbrewery dream to become a reality….you enable UK craft brewers to create!